Global consumer products company

A 90-second animated explainer for a Better Innovation Bootcamp.

The project

A 90-second animated explainer for a Better Innovation Bootcamp, produced through Treehouse Innovation.

What I did

I designed and animated the film as a solo project on a compressed timeline, developing a distinctive mid-century editorial style that combined AI-generated assets with hand-crafted motion design.

Nano Banana and ChatGPT were used for character and scene development, with Veo and Seedance supporting subtle ambient movement before final compositing and cel-animation treatment in After Effects.

Outcome

A concise, visually distinctive film that made the programme's purpose easy to understand, showing how AI-assisted production could increase speed without replacing creative direction and craft.

The film

A 90-second explainer for a Better Innovation Bootcamp.

Explainer film: innovate with confidence.

Play film

Explainer film frame: a mid-century illustrated factory floor with people at work.

Explainer film frame: people connected by circles.

Project details

Project: Better Innovation Bootcamp explainer
Delivered with: Treehouse Innovation
What I made: Design and animation of a 90-second explainer film

More work in

Video & motion graphics

The film

Project details

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