i2 Skills

Identity, motion and platform assets for an innovation skills assessment from Treehouse Innovation.

The project

i2 Skills, from Treehouse Innovation, helps organisations assess and develop the human skills that set great leaders and teams apart in the age of AI, backed by academic research. The brief started with a logo: a clear, modern mark for a new product.

What I did

The logo and identity, an animated logo, animated assets for the website and platform, social content, a post-assessment workbook and an explainer film. For the film, I generated the scenes in Midjourney, then animated and composited them in After Effects and finished the edit in Premiere Pro.

Outcome

A recognisable identity that carries through the assessment platform, website, workbook and film.

i2 Skills platform screens: a skills results wheel, video scenarios, a 'what should Mia say next?' question and tip cards.

Identity

The logo, and the assessment journey drawn in the same language.

Web assets

Animated assets for i2skills.com and the platform, an event banner, and the Post-Assessment Workbook written by Jeanne Liedtka and Karen Hold.

Roll-up event banner: Skills for the world ahead, with a QR code and the skills wheel in coral, gold and blue.

i2 Skills Post-Assessment Workbook cover, with an inside page and the skills wheel behind.

Explainer film

Scenes generated in Midjourney, then animated and composited in After Effects and finished in Premiere Pro.

Sixteen illustrated scenes from the i2 Skills explainer: people at desks, in labs and in meetings, in coral, yellow and navy.

Play film

Project details

Project: i2 Skills
Delivered with: Treehouse Innovation
What I made: Logo and identity, animated logo, website and platform assets, social, a post-assessment workbook and an explainer film

More work in

Identity

Web assets

Explainer film

Project details

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